Entries by admin

Gmail changes could reduce your open rates

Changes to Gmail could reduce the number of opens you see for your email campaigns TailorMail and  other email platforms track open rates by recording the number of times a specific image in the email is opened. In theory, every time the email is opened, the image is used and your email platform logs this […]

Choosing a website: The 5 most common types

Building a website for your business is a big investment, the web is littered with examples of abandoned sites that seemed like a good idea at the time (and probably were), but just weren’t the right site at the right time. With so many different options out there, choosing the right type of site is […]

How to build an effective test (in 5 minutes)

Everyone knows they should be doing it, so why do so few brands regularly run tests in their email marketing. It is usually down to one of the following… ‘I don’t know where to start’ ‘I don’t know what to test’ ‘It just takes too long’ Whilst it’s true that some brands have whole departments […]

Getting started

Congratulations, you are only a few short steps away from sending your first emails. This guide will give you all the information you need, but please feel free to get in touch with us in the mean time if you have any queries and watch out for our updates on the latest new features and […]

The myth of the Genius Moment in Direct Marketing

[fancy_header variation=”deepblue”]Searching for the Genius Moment[/fancy_header] If you have ever planned a marketing campaign you’ll understand this. Sitting looking at a blank piece of paper, desperately trying to find the inspiration for that next brilliant ad-creative – the one that will rank up there with Russian Meerkats and sprinters impersonating Richard Branson. The idea that […]